Bridging the gap between STEM research and market success
The Lens of the Market step-by-step training process starts with YOUR research and give you the skills to deliver your STEM product to customers.
We teach you to use proven methods to build a market validated plan including:
Business Case to demonstrate the NEED for a better solution to market challenges
Business Model and Go-to-Market plan from lab to pilot to scale to deliver on your business case
Business and corporate structures to deliver the promise of the business case and business model
Financial and funding plans to go the distance
A Comprehensive Roadmap for STEM Startups
Many innovation programs are designed for software startups and ignore technology and manufacturing development. In contrast, ecosVC has carefully designed Lens of the Market to help innovators and startups “level up” in commercialization, technology, manufacturing AND go-to-market readiness.
The ecosVC Commercialization Readiness Matrix is an essential aid in aligning market business case and business model with technology pipeline, manufacturing development, go-to-market plans and readiness for investment or other funding.
Lens of the Market Stages 1, 2 and 3 are provided by experts who have commercialized technology from start-ups to the Fortune 100. And the training can either fully virtual or a combination of face-to-face and virtual to fit your organization’s needs and budget.
 | Stage 1: Research2Innovation
Provide teams of STEM researchers - university students, post docs & faculty, National Lab scientists and engineers or corporate R&D scientists and engineers - with a rapid introduction to the vocabulary, skills, tools, and road map needed to engage in successfully translating their research into innovations. |
 | Stage 2: Innovation2Market
Support your research team the skills and confidence to build a business case based on market validation for their innovation, including an actionable value proposition, clear and defined market segmentation and aligned value chains, a competitive product market gap defined MVP and an effective R&D plan to meet market needs using ecosVC’s successful and proven process. |
 | Stage 3: Market2Scale-Up
Convert the business case built in Stage 2 to a winning business model and go-to-market plan to achieve market required success that acts as the basis for a venture or licensing opportunity using ecosVC’s next level of tools, videos, and templates all in a proven and facilitated step-by-step process. |
Why Lens of the Market….
“It is extremely relevant and important information for future scientific entrepreneurs. This is information we don’t get to see in science classes. ”
“I believe the training I received is invaluable as a scientist. I would recommend all scientists to go through this process to learn about innovation.”
“I walked in with minimal knowledge about the business world but walked out feeling more confident about translating my research into innovation.”
“I found the discussion absolutely transformational in the way I think about our venture, and what we need to do to move forward.”
“If you want to build your business on half-baked assumptions and anecdotal evidence, then ACCELERATED is not for you. However, if you want to ensure that your startup deserves to exist and is responding to market requirements, filling product gaps and meeting real customer needs then this program will help you get the data to make that case, and push your business way ahead of the competition. ”
“I thought this was very well produced presentation that did a fantastic job of explaining the business/market and the language used”
“To learn that there are some helpful steps that we can follow in order to translate any research fundamental idea into innovation ideas.”
“Thinking about research from a different perspective. I learned a lot about how to approach research problems so that innovation actually happens.”
Example Host Organizations
