Bridging the gap between STEM research and market success
The Lens of the Market step-by-step training process starts with YOUR STEM research and gives you the skills to deliver your STEM product to customers. No prior commercialization experience required!
We give you the skills to use proven methods to build a market validated plan including:
Business Case to demonstrate the NEED for a better solution to market challenges
Business Model and Go-to-Market plan from lab to pilot to scale to deliver on your business case
Business and corporate structures to deliver the promise of the business case and business model
Financial and funding plans to go the distance
A Comprehensive Roadmap for STEM Startups
Many innovation programs are designed for software startups and ignore technology and manufacturing development. In contrast, ecosVC has carefully designed Lens of the Market to help innovators and startups “level up” in commercialization, technology, manufacturing AND go-to-market readiness.
The ecosVC Commercialization Readiness Matrix is an essential aid in aligning market business case and business model with technology pipeline, manufacturing development, go-to-market plans and readiness for investment or other funding.
Lens of the Market Stages 1, 2 and 3 are provided by experts who have commercialized technology from start-ups to the Fortune 100. The training can either fully virtual or a combination of face-to-face and virtual to fit your organization’s needs and budget.
Stage 1: Research2Innovation
Provide teams of STEM researchers - university students, post docs & faculty, National Lab scientists and engineers or corporate R&D scientists and engineers - with a rapid introduction to the vocabulary, skills, tools, and road map needed to engage in successfully translating their research into innovations.
Stage 2: Innovation2Market
Support your research team the skills and confidence to build a business case based on market validation for their innovation, including an actionable value proposition, clear and defined market segmentation and aligned value chains, a competitive product market gap defined MVP and an effective R&D plan to meet market needs using ecosVC’s successful and proven process.
Stage 3: Market2Scale-Up
Convert the business case built in Stage 2 to a winning business model and go-to-market plan to achieve market required success that acts as the basis for a venture or licensing opportunity using ecosVC’s next level of tools, videos, and templates all in a proven and facilitated step-by-step process.
Example Host Organizations
What participants are saying about Lens of the Market
“Thinking about research from a different perspective. I learned a lot about how to approach research problems so that innovation actually happens.”
“I walked in with minimal knowledge about the business world but walked out feeling more confident about translating my research into innovation.”
“I found the discussion absolutely transformational in the way I think about our venture, and what we need to do to move forward.”