Start your STEM business journey with Lens of the Market Fundamentals
Starting a tough tech STEM intensive business is more than simply having what you may think is a great idea.
It’s more than carrying out the research and getting a patent to demonstrate that your idea may work.
And it is much, much more than simply "pitching" for money.
Success in STEM business requires a detailed understanding of the markets you could serve and determining the best market to serve as a beachhead market. It includes defining the competitive products and challenges in the market and showing how your solution may be just what the market needs to fill a market gap. And it includes building a validated Business Case as a foundation for a Business Model and a Go-To-Market plan.
WHAT is ecosVC's Fundamentals Program? The 4 course sequence was designed to give scientists, engineers and starting STEM entrepreneurs the vocabulary and basic principles in four key areas for STEM product success. It is designed to allow you to go at your own pace, with extensive tough tech examples across multiple markets to give you a leg up in the world of product development and market alignment. And it lets you test your learning with interactive quizzes during and at the end end of each course.
Course 1 Market Segmentation: Know the options and vocabulary for segmenting tough tech markets and how to apply it to your business.
Course 2 Technology Platforms: Define a technology platform, its value and importance and whether your innovation is one - and why that matters
Course 3: Value Propositions: Build a value proposition aligned with the product and market segment that stands out and clearly articulates WHAT you provide, to WHOM, and WHY the market you wish to serve should care.
Course 4 Value Chains - How a market is structured: Build value chains aligned with market segmentation and the value proposition at the market segment, subsegment and addressable market levels.
WHO should take the Fundamentals program? The Fundamentals program was designed to allow scientists, engineers and STEM entrepreneurs to master the essential principles and basic vocabulary that transform technical teams into market-focused product builders with no prior knowledge of market analysis.
Take Action! So get a leg up in the world of product development with extensive examples across multiple tough tech markets. And test your learning with interactive quizzes during and at the end end of each course. Click the button below to sign up to be notified when Fundamentals launches.
What participants are saying about Lens of the Market
“It is extremely relevant and important information for future scientific entrepreneurs. This is information we don’t get to see in science classes. ”
“To learn that there are some helpful steps that we can follow in order to translate any research fundamental idea into innovation ideas.”
“I thought this was very well produced presentation that did a fantastic job of explaining the business/market and the language used”