Abstract digital illustration of ascending green and blue bars, symbolizing growth or progress, set against a gradient background from blue to green.

Stage 1: a rapid introduction to help researchers think like innovators

A horizontal infographic titled 'Lens of the Market' showing three stages: Stage 1 'Research2Innovation', Stage 2 'Innovation2Market', Stage 3 'Market2Scale-up'. The stages are linked by arrows and are on a textured, dark background with a teal-colored label.

Lens of the Market Stage 1: Research2Innovation

Join us for Lens of the Market® Stage 1 Research2Innovation. Let us help your teams of STEM researchers gain a rapid introduction to the vocabulary, skills, tools, and road map needed to successfully translate their research into products meeting market requirements.

NO PRIOR EXPERIENCE in technology commercialization is required! And all you need is the research you are working on – we use that as the basis of the program!

The Details

Research2Innovation

Can I be a STEM Innovator? Is there a program out there that is tailored to ME to help me get the skills to inform my research by market and societal need? YES! It's Lens of the Market! Developed expressly for STEM researchers. NO previous commercial experience necessary! Early stage research welcome!

Join us to gain a Lens of the Market and find out how your research can bring value and solve market challenges.

Contact us for more information on moving research from bench to market.

Lens of the Market Stages 1, 2 and 3 are provided by experts who have commercialized technology from start-ups to the Fortune 100. The training can either fully virtual or a combination of face-to-face and virtual to fit your organization’s needs and budget.


Schedule a Stage 1 Workshop tailor for your research teams

Interested in holding a Lens of the Market Stage 1 workshop or incorporating us into a grant application? Please contact us! We look forward to working with you.

What participants are saying about Lens of the Market

To learn that there are some helpful steps that we can follow in order to translate any research fundamental idea into innovation ideas.
— University of Wisconsin Madison
It is extremely relevant and important information for future scientific entrepreneurs. This is information we don’t get to see in science classes.
— University of Texas at El Paso
I believe the training I received is invaluable as a scientist. I would recommend all scientists to go through this process to learn about innovation.
— Oregon State University
NSF logo featuring a blue globe with white NSF letters and a gold border.

The original workshop was developed in 2009 in part with a grant from the National Science Foundation, Chemistry Division to the National Collegiate Inventors and Innovators Alliance, grant # 0926490. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.