How is Lens of the Market different from other programs?

Designed by STEM professionals for STEM professionals (not a program repurposed from the world of software entrepreneurship)

• A comprehensive, step-by-step curriculum (not simply a series of engagements with mentors—although that’s key too!)

• A program that helps inform BOTH your research AND your market approach (helping you plan rather than pivot).

You want to make an impact and address the needs of people and the planet.

You want your research or your venture to deliver on the promise of your vision and the hard work it took to get to this level.

At ecosVC we offer Lens of the Market, a unique series of online and in person innovation training programs. These step-by-step programs are designed specifically for scientists and engineers—whether working at the research level or already engaged in a venture—to put YOU in charge of the destiny of YOUR innovations.

For Founders

Learn more about our online training for founders!

Lens of the Market Fundamentals is a short series of online courses for those considering founding a STEM or “tough tech” businesses or those already committed to this path. It’s an essential start to your success and can be completed at your own pace.

Success in STEM business requires you to understand what markets you might serve and how to determine your first or “beachhead” market. LoM Fundamentals gives guidance on and how to define competitive products and identify challenges in the market. It shows you how to figure out whether your solution fills a market gap and how to build a validated Business Case as a foundation for a Business Model and a Go-To-Market plan.

For Universities and Colleges

Learn more about our workshops for universities!

Lens of the Market Stage 1, Stage 2 and Stage 3 give you, the STEM researcher, the skills and ability to translate YOUR research into commercial innovations. And that’s not all. Throughout the program you gain professional team building skills, networking contacts, mentors, and insights for more impactful research.

Lens of the Market utilizes the same techniques successfully deployed in Fortune 500 companies to build new products and enter new markets. It also draws on years of experience working with STEM innovators and startups, and is provided virtually or hybrid–on campus with additional virtual components.

For Accelerators and Startups

Learn more about our workshops for accelerators!

Lens of the Market ACCELERATED is the only comprehensive program designed to accelerate science and engineering-based startups from research to market. ACCELERATED gives tough tech startups the skills and connections to build a market validated Business Case, Business Model and a Go-To-Market plan.

Run by ecosVC and produced in association with a sponsoring or host organization, Lens of the Market ACCELERATED takes place over a 3-6 month period either entirely online or in person and online. Participants engage with the comprehensive curriculum and engage with industry experts, mentors, and aligned investors.