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Training Scientists & Engineers
to Build Great Products
for the Best Markets

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Lens of the MarketĀ® transforms talented scientists, engineers and technical teams into market-savvy product builders.

Our comprehensive training bridges the gap between scientific expertise and commercial success, empowering technical professionals to create breakthrough products that deliver on their market potential.


1300+ Participants 350+ Teams 100+ Companies Supported


Online, self-paced introductory short courses

Master the essential principles that transform technical teams into market-focused product builders.

Sign up for the Preview Course! It's FREE
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In association with universities and companies

Determine the best markets to transform your research into product opportunities.

Bridge the gap between innovation and market readiness with a market validated Business Case and defined minimum viable product requirements.

Scale your solution with a Business Model and Go-To-Market plan designed to deliver an MVP to the best market for success.

Three people are standing in a room, engaged in a discussion. The woman on the left, wearing glasses and a light-colored sweater, is holding a clipboard and a pen. The woman in the middle, wearing a darker sweater and collared shirt, is smiling. The man on the right, wearing glasses and a light-colored shirt, is also smiling. Behind them, there's a whiteboard with notes and papers attached to the wall.

In association with local partners

Fast-track your technical team's transformation into market-savvy product builders with our intensive, results-focused accelerated training program.

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