Lens of the Market® is a three stage training and education process that builds value for the innovation and the innovator providing scientists and engineers with the full range of vocabulary and skills required for successful translation of their research into commercial ventures.
Self-paced modules
Research2Innovation self-paced modules were developed for STEM professionals by STEM professionals who have led and commercialized science and engineering innovations in some of the world’s leading companies.
Lens of the Market Research2Innovation self-paced modules use STEM examples interwoven with common retail examples to give you – a STEM practitioner - the basics and vocabulary to building a business case for your idea by segmenting markets; determining whether your research can give rise to a platform technology; and building and validating a market hypothesis for a product based on a value proposition and value chains – which define how a market is structured.