Convert your Business Case into a venture or licensing opportunity with a tested business model and go-to-market plan.
Lens of the Market Stage 3
Stage 3 Market2Scale-Up gives your team the skills to develop your Business Model, Go-to-Market Plan, Financials and a Funding Plan based on your validated Business Case from Stage 2. The program uses our ecosVC® tools, videos, and templates all within a proven and facilitated step-by-step process.
KNOW YOUR PRODUCT SPECS? KNOW YOUR MARKET? GET THE SKILLS TO MAKE THE MOST OF BOTH.
Commercial success doesn’t "just happen" – you make it happen.
Build a business model and go-to-market plan that gives investors and partners the proof you know your market, you know the product required to meet market needs and you know how to profitably deliver it.
Define the business structure, team and funding plan that delivers on the promise of your offering and business case. And do it all aligned with known, tested and respected CRL, TRL and MRL levels.
Check out library items for those interested in the Lens of the Market® Stage 3.
The Details
- Teams of STEM professionals working on research who have developed a market validated value proposition and innovation differentiators and are interested in taking the next step in business model and business plan development.
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- Up to 3 teams of up to 5 participants per team
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- 3-6 months, depending on the timeframe requirements of the host organization
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- A team of experienced professionals with a track record of successful technology commercialization in start-ups and the Fortune 100.
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- The workshop goes beyond the Business Case developed in Stage 2 to give you the skills and tools to build a business model, go-to-market plan, financials and funding plan.
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- A business model based on market validated revenue and cost models, including a sales channel plan and pricing model;
- A go-to-market plan with a customer relationship model to deliver your product to the beachhead market from lab to pilot to scale;
- Refined market gap analysis, aligned value proposition and differentiators and R&D plan;
- A funding plan and financials to deliver against the business case and business model
- A set of business mentors who can go forward into other roles, as defined by the team; and,
- A funding presentation and validated business plan
Format
Lens of the Market Stage 3 is available in two effective and proven formats. Select a hybrid combination of face-to-face and remote or totally remote. The host organization chooses the best format.
Pre-work: Analysis by the Facilitators
Facilitators immerse themselves in the aims, business case and development stage of each participating team, to help them maximize their output and impact.
Component 1: Understanding Business Models with a Validated Value Proposition and Differentiators
The program kicks-off with a 2-3 day intensive, in-person workshop or a 4 half day online workshop with continuous interactive learning. The workshop:
builds on the developed Business Case developed in Stage 2.
immerses the teams in the fundamentals of the business model
develops a go-to-market plan
familiarizes the teams with the proven tools and templates to be used
reinforces and refines team roles and cohesion around a replicable process.
Component 2: Business Model and Go-to-Market Plan Development
The next 3-6 months is structured as a work series of exercises against specific timelines and milestones, tailored aligned videos, 1-1 meetings with instructors, intermediate online training sessions and report-out meetings with real time feedback, including opportunities for presentation, learnings from peer teams and Q&A.
Component 3: Go-Forward Plans
Component 3 is the final report-out by the teams to an audience selected by the host organization, including a funding presentation and financing plan, underpinned by the now validated business case and aligned business model and go-to-market plan.