Judy Giordan's article "Why it has to be women" was published in the Intellectual Asset Management (IAM) Magazine in the January/February 2010 issue. In the article Judy highlights data on how companies that include women in senior positions tend to do better than those that do not - there are tangible effects. Judy asserts that qualified women do exist for senior management positions, and companies need to acknowledge that this is the case "... this is not a zero-sum game in which every position taken by a woman is one lost by a male, but rather that corporate growth and viability is a tide that raises all boats and creates greater value and opportunity for all."