This short video is comprised of the introduction module from the in-person Lens of the Market workshop, created with funding from the National Science Foundation (CHE #0926490). This workshop is intended to introduce scientists and engineers to a “lens of the market” perspective… to provide you with an opportunity to figure out if you want to use this lens of the market in conjunction with your research lens. Why? In order for you to better determine how the commercial world might benefit from your research. OUR goal with Lens of the Market is to help you develop innovations that can and will be used to help solve important problems for people and the planet.