With Lens of the Market STEM researchers can:
Translate research into commercial innovations
Write grants with greater impact
Add value to people and the planet with your research
Lens of the Market® is a three stage training program that builds value for the innovation and the innovator. The program provides scientists and engineers with the full range of vocabulary and skills required for successful translation of their research into commercial ventures.
Research2Innovation
Stage 1 of the Lens of the Market® series
Innovation2Market
Stage 2 of the Lens of the Market® series
Market2Scale-Up
Stage 3 of the Lens of the Market® series
Self-paced modules
Research2Innovation self-paced modules were developed for STEM professionals by STEM professionals who have led and commercialized science and engineering innovations in some of the world’s leading companies.
Lens of the Market Research2Innovation self-paced modules use STEM examples interwoven with common retail examples to give you – a STEM practitioner - the basics and vocabulary to building a business case for your idea by segmenting markets; determining whether your research can give rise to a platform technology; and building and validating a market hypothesis for a product based on a value proposition and value chains – which define how a market is structured.
