Bridging the gap between the world of the market and the world of research
The Lens of the Market step-by-step training process starts with YOUR research and helps you gain the skills to build a market validated:
Business case to demonstrate the NEED for a better solution to market challenges
Business model and Go-to-Market plan from lab to pilot to scale to deliver your business case
Business and corporate structures that deliver the promise of the business case and business model
Financial and funding plans to go the distance
All Lens of the Market programs are designed to be delivered as hybrid—combining distance plus face-to-face—or completely remote and online!
A Comprehensive Roadmap for STEM Startups
Many innovation programs are designed for software startups and ignore technology and manufacturing development. In contrast, ecosVC has carefully designed Lens of the Market to help innovators and startups “level up” in commercialization, technology, manufacturing AND go-to-market readiness. Lens of the Market tracks emerging companies against its own Commercialization Readiness Levels (CRL). These CRLs align with accepted Technology and Manufacturing Readiness Levels (TRL and MRL) in use by government and industry. They also align with Go-to-Market Readiness Levels (GTMRL) developed by ecosVC. The result is the first set of comprehensive commercialization readiness levels tailored specifically for STEM researchers and startups.
The ecosVC Commercialization Readiness Matrix is an essential aid in aligning market business case and business model with technology pipeline, manufacturing development, go-to-market plans and readiness for investment or other funding.
Offerings for Universities and University Innovators:
 | Stage 1: Research2Innovation
Provide teams of STEM researchers - university students, post docs & faculty, National Lab scientists and engineers or corporate R&D scientists and engineers - with a rapid introduction to the vocabulary, skills, tools, and road map needed to engage in successfully translating their research into innovations all based on work that is relevant to you. |
 | Stage 2: Innovation2Market
Get the skills and confidence to develop and validate a Business Case for best fit end use markets for your innovation with market aligned value propositions and differentiators, value chains and effective R&D plans to address market defined product opportunty gaps using ecosVC’s validated and proven Lens of the Market process. |
 | Stage 3: Market2Scale-Up
Build a Buisness MOdel and Go-to-Market Plan to convert your market validated Business Case and product plans into a venture or licensing opportunity using ecosVC’s next level of tools, videos, and templates all in a proven and facilitated step-by-step process to achieve market required success. |
Offerings for Accelerators and Startups:
ecosVC partners with organizations—corporations, universities, non-profits, investors and incubators—to identify startups developing innovations aligned with sponsors’ missions and delivery programs to fit the needs of both partners and startups.
| Lens of the Market: ACCELERATED
Uses an industry proven approach for the conversion of STEM research into commercial offerings that ensures entrepreneurs align their product with market needs and develop a market validated business case, business model and go-to-market plan that create the most likely path to success. |
What You’ll Learn
“It is extremely relevant and important information for future scientific entrepreneurs. This is information we don’t get to see in science classes. ”
“I believe the training I received is invaluable as a scientist. I would recommend all scientists to go through this process to learn about innovation.”
“I walked in with minimal knowledge about the business world but walked out feeling more confident about translating my research into innovation.”
“I found the discussion absolutely transformational in the way I think about our venture, and what we need to do to move forward.”
“If you want to build your business on half-baked assumptions and anecdotal evidence, then ACCELERATED is not for you. However, if you want to ensure that your startup deserves to exist and is responding to market requirements, filling product gaps and meeting real customer needs then this program will help you get the data to make that case, and push your business way ahead of the competition. ”
“I thought this was very well produced presentation that did a fantastic job of explaining the business/market and the language used”
“To learn that there are some helpful steps that we can follow in order to translate any research fundamental idea into innovation ideas.”
“Thinking about research from a different perspective. I learned a lot about how to approach research problems so that innovation actually happens.”
Example Host Organizations
