Training Scientists & Engineers
to Build Great Products
for the Best Markets

Lens of the MarketĀ® transforms talented scientists, engineers and technical teams into market-savvy product builders.

Our comprehensive training bridges the gap between scientific expertise and commercial success, empowering technical professionals to create breakthrough products that deliver on their market potential.


1300+ Participants 350+ Teams 90+ Companies Supported


Online, self-paced introductory short courses

Master the essential principles that transform technical teams into market-focused product builders.

Sign up for the Preview Course! It's FREE

In association with universities and companies

Determine the best markets to transform your research into product opportunities.

Bridge the gap between innovation and market readiness with a market validated Business Case and defined minimum viable product requirements.

Scale your solution with a Business Model and Go-To-Market plan designed to deliver an MVP to the best market for success.

In association with local partners

Fast-track your technical team's transformation into market-savvy product builders with our intensive, results-focused accelerated training program.