Judy and Joseph were featured in an article in Mass High Tech: The Voice of New England Innovation on March 30, 2011. In "Entrepreneurs help the next generation learn from their life lessons" Judy and Joseph explain some of the key issues that scientists moving into industry need to consider.
Judy counsels that "You need to understand what markets can you get into what price points and how much will they buy." She also advises that people think about their market strategy - "People think about, 'Look at my exit strategy', and, 'Here's my 30-second pitch.' We've sort of trained people to do pitches and that's unfortunate."