Lens of the Market
Give us 1 day and based on YOUR research we'll help you figure out YOUR potential innovations, applications and markets!
The Lens of the Market Workshop was developed to provide teams of STEM professionals (graduate and undergraduate students, post docs, faculty, researchers and others) with a rapid introduction to the vocabulary, skills, tools, and road map needed for scientists and engineers to engage in successfully translating their research into innovations. NO PRIOR EXPERIENCE in technology commercialization is required! And all you need is the research you are working on – we use that as the basis!
- Who participates? Teams of 3-5 STEM professionals working on research together who are interested in translating their research into innovations (no business plan or skills needed!).
- How many teams can participate per workshop? Up to 5 teams of 5 participants per team
- How long is the workshop? 1 day
- Who are your instructors? A team of experienced professionals with a track record of successful technology commercialization.
The Lens of the Market workshop was designed and developed by Dr. Judith Giordan, Principal EcosVC and Senior Advisor to the National Collegiate Inventors and Innovators Alliance with the support of the Chemistry Division of the National Science Foundation.
The workshop covers the structure of business markets and how they relate to your research. It addresses what aspects of your research can become innovations to address market needs. During the workshop you and your team define preliminary applications and markets that could use your innovations to address market needs. You determine if your potential invention really is an innovation and whether it is a platform technology. You explore the concept of life-cycle analysis and building sustainable value. And most importantly, Lens of the Market provides additional skills for career success to undergrads, graduate students and post docs – regardless of the career path you take.
Interested in sponsoring a Lens of the Market workshop at your university, or professional society meeting? Contact us at info@ecosvc.com!
Lens of Market workshops have been held with participants from the following distinguished institutions:
LoM participants share what they found most valuable about the workshop:
“Interesting to learn the vocabulary and terms so we’re better prepared to successfully defend our innovations throughout the process.”
“Learning to see my research in light of its value to society rather than only to my graduation.”
“Learning the marketing terms and thinking about research as more than just a really cool science experiment.”
“Understanding how research is translated into commercialization.”
“Strategies to translate research to profitable innovations.”
“Got me thinking about patents, start-ups, and the future.”
“Thinking about research from a different perspective. I learned a lot about how to approach research problems so that innovation actually happens.”
“The concept of trying to evaluate the goals (platform design and licensing option) of the type of research you are doing, how it will eventually fit into technology.”
“Well organized. Learned how innovation is important to the future of chemistry. Learned key words and ideas for business world.”
This workshop was developed with a grant from the National Science Foundation, Chemistry Division to the National Collegiate Inventors and Innovators Alliance, grant # 0926490. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.
